The electronic industry not only in the Philippines but also in the world is continuously evolving at a rapid pace. Previously, e-commerce is purely associated with websites opened in desktops. A few years later, smartphones dominated the market and the emergence of social media that changed the dynamics of the Philippine e-commerce. In this module, electronic stores alternatives expanding from websites shall be discussed. Depending on the preference and the target market of every e-commerce business venture, e-commerce entrepreneurs can choose to develop electronic stores through social media such as Instagram and Facebook, e-commerce marketplaces such as Lazada and mobile applications. For existing brick and mortar businesses, Omnichannel shall also be explored.
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Website Based Electronic Store
In the Philippines, website based e-commerce still dominates the online market. There is really no choice for a business not to have a website, may it be for selling or just for brand awareness. The Philippine e-commerce industry is still dominated by the likes of Lazada, Zalora and OLX when it comes to the volume of mass market e-commerce transactions. With Filipinos getting more and more acclimated to the use of technology particularly mobile smartphones, businesses need more time to push their products online.