Strategic Marketing

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This presentation e-book is used for the strategic marketing webinar for the New Enterprise Planning and Introduction to E-Commerce course of the Univerisity of the Philippines Open University.
Topics Include:

Marketing 8Ps
Positioning and Brand Essentials
Traditional Marketing Tactics
Digital Marketing Tactics
Growth Hacking

Description

This presentation e-book is used for the strategic marketing webinar for the New Enterprise Planning and Introduction to E-Commerce course of the Univerisity of the Philippines Open University.
Topics Include:

  • Marketing 8Ps
  • Positioning and Brand Essentials
  • Traditional Marketing Tactics
  • Digital Marketing Tactics
  • Growth Hacking